Adam Rowney

Publication – Nylonista (Nylon Japan)


Konnichiwa, watashi no koneko. These are digital tearsheets taken from Nylon Japan’s Blog, Nylonista. The shoot was done in October 2013, so I have wanted to post these images up for so long now! Really excited to finally release them. The model, Laura, who also styled the shoot, works for Nylonista as one of the fashion bloggers. She and I have known each other through social media for quite a few years, but this is the first time we have worked together. The shoot was done in the converted warehouse that I live in, in North London. The lighting used was a mix of butterfly and Rembrandt lighting, with portable flashguns and umbrellas. Thank you to Naoko for the beautiful hair + makeup work, and to Alice and Sarah for assisting on this <3

Photography – Adam Rowney
Model + Stylist – Laura Borges-Ribeiro
Makeup and Hair – Naoko Mabuchi
Assistants – Alice Borges Ribeiro, Sarah Birch

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Test Shoot – Jessica Lucy


 The images in this post are from a test shoot that I did in January 2014 with Jessica Lucy. Simple lighting setup; butterfly lighting was used, shot using an umbrella with a Nikon SB600 flashgun. I use this lighting setup quite a lot, because it produces great results in small environments. It’s also quick and easy to setup, which helps a lot with location shoots.






Test Shoot – Demari


This set of images was taken as an after thought to a shoot I did in 2013. I posted the details to that shoot here, along with details to a publication in XO Magazine. I don’t tend to have grainy images, I try and avoid grain as I like images to remain as sharp as possible. Although grain can really add a lot of character to an image. So with this set, I added grain back into the image in post-production. I’m really happy with how these images turned out, so sometimes revisiting old ideas, or testing out new ones, can really be beneficial.

Photographer – Adam Rowney
Model – Demari V.S.






Neutral Backgrounds and Lightning Cats

Human beings are extremely flawed when it comes to colour. We see such a tiny fraction of the entire colour spectrum, and because of this we miss out on a lot of what there is to see. But what we do see is sometimes beautiful beyond words.

With more and more people taking an interest in photography, more people are editing images. A large percentage of those who are editing images are mostly adjusting colour and tone, but one key thought is often missed out when using editing programs. Your brain views colours differently in different environments. It’s easy to forget that our brain takes shortcuts, and tries to perceive things how it believes they should be perceived. The human eye adapts what it sees all the time, and when a certain colour is next to a different colour, the brain adjust how it views the original colour. An example of this as an animation is below, taken direct from the following wonderfully insightful website – I definitely recommend having a quick look at the website, as it allows for a better visual understanding. To use the website, just move your cursor over the coloured blocks.


So what does this mean. For anyone who might be concerned about colour in their photography, then realising that surrounding colour will effect your image will be a simple step in the right direction. So how do people combat this? There are a number of ways that can help.

1) As mentioned above, control the lighting in your room. Don’t have the lights off, as that can hurt your eyes and makes editing for long periods of time more difficult. But also don’t have them too bright either. You can help control the light is with a monitor hood, as shown below.


2) Having a neutral grey desktop background helps if you have Photoshop set to a standard screen. This does make your desktop look incredibly boring though. Neutral (50%) grey is best, as it doesn’t affect your judgement over how a colour looks. This incidentally is why most editing programs have the tabs / buttons in grey.


3) I have my setup in Photoshop the following way. Whenever I work, I have my screen set to the maximised mode. To do this, just hit the “f” key, and it will cycle between Standard, Maximised, and a plain black presentation background. If you right click on the background of the maximised screen, you can change the colour it is set to. Most decent editing programs will offer this option, you may have to google what it is for whatever program you are using.


As I use the maximised mode, I can have whatever desktop background I want as it won’t affect the colours. The following is what I use for my screen at work. Click on the image if you want the full resolution version to download yourself.

Lighting Cat

Which apparently makes an awesome jumper.

Jumper Cat

Light as a Feather


This shoot was done a few months back, with the main focus being on a dress designed by Erica Cindy. I had the direction of the light come in from the side to try and bring out as much detail of the dress. I used 2x SB600′s with umbrellas to achieve this, one high, one low, to give an even light from top to bottom. XO Magazine chose to use two of the images in XO No. 21 | The Winter Review Issue. Demari and I also spent about 1 :3 of the shoot doing a second set of images, which I will post up soon.

Model – Demari V. S.
Designer – Erica Cindy
Published in XO Magazine in December 2013