Adam Rowney

Machina Animas


This series was one of the largest projects I have collaborated on in a while, and certainly one of the more creative ones. A lot of work went into the the planning, the shoot itself, and the post production, so I think the team and I are happy to finally release the images!

Science fiction has long been an interest / fascination of mine, but I’ve never really incorporated it into my work before. The direct influence on this series were the films Blade Runner, and more recently, Ex Machina. Two quite different films in their setting, but both dealing with AI, and their integration within human society. I definitely want to explore similar themes in the future.

Model – Cass Lou
Designer – Marie London
Hair + Makeup – Face Addict Hair Junkie








I included some closeups so you can see the synthetic look that I was going for. I wanted something subtle, so I kept some skin texture and hair, but I made the skin unrealistically perfect. I also added the lines where the artificial skin can be taken off or re-attached if that was hypothetically ever needed.


 I gave the eyes a shiny / metallic look in post production, although I kept some of the natural eye colour on the edges. These were inspired by the eyes of Olhado, a character from Speaker of the Dead, a science fiction novel from the Ender Quartet series.


On a more serious note. Here is robot playing with a bunch of kittens – Liiiinnnkkkkk

Olivia Granger


Olivia and I spoke a while back about working together, and we decided to have a dark and softly lit shoot, with dark styling to fit the theme. I had intended to shoot this, and convert it to black and white, but Olivia had recently shaved her head, so she brought along some of her wigs. The turquoise one had a beautiful look to it, and after playing around with editing, I decided that the skin tones and the turquoise hair worked well with the grey background. I haven’t really worked with someone who had so many tattoos before, and Olivia’s were amazing! I absolutely loved working with her. You can find her over on her Instagram.

Nice soft lighting, with two flashheads placedcat the right, with umbrellas. One aimed high for Olivia’s face and upper body, the other for lower body and legs.








With the equinox almost upon us, and spring peaking it’s head up from winters long sleep, it seemed appropriate to release this festival inspired headdress shoot. I came across an image that Rosie had taken while at Boomtown, wearing the gorgeous headdress shown below, and I fell in love with the look. After discussing ideas, we planned the followings series of images. A single flashgun was used to create the harsh lighting, to mimic a sunlit environment for the images to blossom in. I have worked with both Rosie and Ashley a number of times, so it was great to work together again!

Model – Rosie Dent
MUA / Hair Styling – Ashley Kay Gifford / Primp Powder Pout





Model – Anna Petterle


Test shoot with the wonderful Anna Petterle! She was amazing to work with, and super relaxed on the shoot. I’ve known her for a while, but this was our first shoot together. I wanted to explore a 3Desque look that I had experimented with about 5 years ago, but I hadn’t taken it further.

Simple setup: SB600 flashgun off to the side and slightly above. I love this setup. It’s quick and easy to move around, and it creates strong results.






Model – Thais


One of the last sets of images I took of 2014, and one of my favourites. Thais and I have been talking about working with each other for so long now, and to finally shoot together was amazing! We didn’t have a particularly complex concept, we just decided to use beautiful items that would work well, to keep the hair natural and messy, the retouching to a minimum, and the lighting quite soft and beautiful to go with all of this.

You can find Thais over on Facebook and Instagram.






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