
The last few weeks I have been redesigning my website. I decided to expand upon my current design and allow for future expansion. I realised that most of my photography sites and my photography related social networking sites didn’t really feel linked. I wanted to make sure they all mimicked each other well. I thought I would write a post regarding this, partly to document the progression, but also because I understand others might be curious to know how I view various online branding techniques. Some people might think I take this too seriously, and of course the photography is the most important aspect, but a lot of people forget that photography is a business, A well marketed business can help lead to a more successful career. So I worked on the following:
Main Website
This had the most work done to it. This is the hub for all my work, and all my miscellaneous sites lead back here. It is the professional front to my photography.
To start with, I added a few new pages. As well as the current front page, the 1st portfolio, I also added a 2nd portfolio. This is just to allow for future expansion. I intend to add a further 3rd and final Book in the future. I currently don’t intend to add more than that simply because I would rather have a range of my strongest work. Any new work that is stronger will simply replace older and weaker work. “Your portfolio is as strong as your weakest image”.
As well as the new portfolio, I have also added a retouching related page. This is simply intended to advertise that I am available for commissioned retouching work. It is a pretty basic design with a rollover feature so you can see before and after any retouching.
Contact Page
Just a slight update to this. The page is more simple now, but to the point. There is a Mail To link, which can either be copy-pasted or clicked on to send a message to me. I experimented briefly with a form layout, but to be honest, I find them slightly frustrating. I cannot attach files and sometimes they fail to send what I wanted to send.
Blog
This has been completely redesigned. I have felt that my blog has been the weakest aspect of my online photography life for some time now. The old design mimicked my main website design from 2010. Now I have had it updated to it fits more into my new website design.
Twitter
This was a simple redesign. There is limited control with Twitter, which is ok, so I just changed the background. This might seem like a small aspect to change, but anyone coming to this site should hopefully see the similarities, and this should strengthen the overall image that I am aiming for.
Tumblr
This is something I have recently been using. I currently tend to only repost inspirational images that I really love and appreciate. From the start, this has had a similar design to my website.
Facebook – Flickr – Model Mayhem
These sites have virtually no control over layout or appearance, so these only had the wording changed. All the sites carry similar About pages or brief descriptions, and I tried to write as clearly and as concisely exactly who I am and what I do. These might seem like trivial aspects, but in reality, if you only have a few sentences, or even one or two lines, then each word or sentence can make a big difference. There are thousands of photographers online, and every little detail should be looked into, in a bid to try and not get lost in the crowd.