Adam Rowney

When Megapixels Do Matter


Since digital photography began, there has been one marketing cliché that has been constantly thrown around in a bid to win customers. The Importance of Megapixels. The more you have, the better your camera. More megapixels means better images! This is pretty much bullshit, and people have started to realise this. Cramming so many pixels into a sensor just means the images end up with digital artifacts like noise occurring, especially in low light situations.

Quality > Quantity

This may be true, although sensor design has caught up with these early on problems, and cameras are able to get away with cramming a lot more, high quality, pixels into small er sensors. But are they needed, or is this just more of the same marketing myth as before. To the average user, it is simply marketing still. While the higher resolutions images are considerably stronger, the resolution isn’t needed. You can still get decent quality A4 prints from as little as 6MP. But as an industry tool, a higher resolution can still be extremely important. It allows the individual to shoot for clients that want either large scale prints, for advertising or other commercial means. Billboard for example are often shot using medium or large format cameras, as they can offer not only better quality, but also higher resolutions that are essential. In the case of ecommerce, it allows for  multiple tight crops to be created from one shot, saving time, and time is money. And artists will often look towards cameras that would allow for large scale printing.

So what does this mean? That depends entirely on the individual and on their needs. To put myself as an example, I would never use a fast shooting camera suitable for sports, like the Canon 1D X, I just do not need the speed. I need a high quality workhorse for studio shooting. Yet the Nikon D800E wouldn’t be suitable for my needs either. The resolution in this case is too damn high. The files would be slow and cumbersome to work on, and my hard drive wouldn’t forgive me for it. So while the megapixel myth is a myth with regards to quality, it does not mean that in some cases it can be of importance. Quantity can have a quality in itself.

Interview With Artistas Sean Unidos


For any Spanish speakers out there, I was interviewed for Artistas Sean Unidos in April. ASU is an Argentinian based website dedicated to independent artists, emerging designers, musicians, artists, etc. You can find the interview here. Muffin is indeed one of my favourites words of all time <3

Flawless Magazine + Coco Indie


Coco Indie - Front Page

In March Coco Indie Magazine used a set of images I shot for one of their online editorials. I have posted the digital tearsheets below. As mentioned in a previous post, the images also ended up on Nylon Japan’s blog.

Photography – Adam Rowney
Model + Stylist – Laura Borges-Ribeiro
Makeup and Hair – Naoko Mabuchi
Assistants – Alice Borges Ribeiro, Sarah Birch

Coco Indie - Page 1 Coco Indie - Page 2 Coco Indie - Page 3 Coco Indie - Page 4 Coco Indie - Page 5 Coco Indie - Page 6 Coco Indie - Page 7


I also had Flawless Magazine use a series of images I shot recently. You can visit Flawless Magazine to see them.

Photography – Adam Rowney
Model – Alexandra Carausu
Hair + Makeup – Fawnya Frolic
Styling – Selina Islam.

Flawless Front PageFlawless Editorial 6 + Credits



Updated Website


I tend to update my website at least twice a year. This gives me the chance to not only add new content to the portfolio itself, but it also allows me to add or take away features where necessary. To add to that, it allows me to streamline the design and coding. My previous update though was uploaded almost two years ago. My only excuse for this is that I have spent a lot of time this year setting up a new studio in London, and also far too long adding hidden cat references into blog posts.

The main design is still pretty similar. The landing page is still where I post my editorial and lookbook work, the focus being on the fashion, and with more full length imagery.


Bookii has been kept the home for beauty work, focussing on the makeup, hairstyling, and on jewellery.


Bookiii I am open to admit needs more development. It is where I focus on more conceptual work. To be honest, the last two years my work has been more focused elsewhere. I have recently been thinking more about working towards personal and more complex projects like those found here.


I updated this page to reflect the rest of the website. Now the images dynamically adjust to the website size, whereas they didn’t before. The images should fit almost any but the largest of screensizes.


My website has lacked an About section for a number of years. Although I like reading into other photographers About sections, I’ve never felt so comfortable creating one myself. I felt in this day and age, people like to know who they are working with beforehand, so I decided to add this. I also placed past clients here in a bid to advertise myself.

Judging by Google Analytic’s statistics, no one has come across the page I have hidden yet.

Test Shoot with Rosie


These are images from a test shoot I did with Rosie Dent and Agnieszka Popiołek in January. I worked with Rosie before in 2012, on a jewellery shoot, so it was a pleasure to work with her again! We planned for a simple but smartly styled shoot, shot in a lookbook style. I loved her cat-like nails in this.

Model – Rosie Dent
Hair & Makeup – Agnieszka Popiołek

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